Do you have an amazing product or service you want the world to know about, but are not sure of the best way to present it? Any successful business will inevitably brand itself with the goods or services it provides. A well-branded company puts time and research into creating a name, term, design, symbol, or any other feature that distinguishes its goods or services from its competition. Solid brands build trust with their customers, which in turn influences the future behaviour of customers. Strong brands sell more at higher prices, and their customers are more likely to share and participate. Essentially, your "Brand" is everything people encounter when they interact with your company. "Branding" is your attempt to influence their perception of your company by giving them the right impression. If you have not been through the Product Development process, we highly suggest you start here to build a strong base for your brand.
Brand identity encompasses the sensory elements that uniquely identify and distinguish the brand. Brand identity is the intent the brand makes to cultivate a certain image in the consumers' minds. Brand identity includes colour, design, logos, fonts, websites, packaging, uniforms, sounds, slogans, jingles, office ambiance, signage, business cards, etc. This identity is a strict policy the brand adheres to in order to ensure that its message is constantly on track. Have you ever walked into a new Best Buy, CVS, or Costco and immediately knew how to navigate the store? Even if you don't eat fast food, if you were driving to McDonald's, can you imagine exactly how the experience would go before you even walked in? This is brand identity.
In order to maintain the brand identity, a style guide is kept on record, outlining all of the specifications of what is allowed and what isn't. This document essentially governs the brand identity. A style guide prevents confusion among your audience by ensuring a consistent brand experience.
A style guide is kept on record to maintain the brand identity and outlines all of the specifications of what is allowed and what isn't. This document essentially governs the brand identity. A style guide prevents confusion among your audience by ensuring a consistent brand experience. This guide can, in turn, be given to designers, developers, and marketers without the risk of shifting the brand identity.
A logo is a uniform mark that represents an organization and serves as the strongest point of recognition for a company. Imagine watching your favorite sports game, and all the players are wearing random clothes! Each has a specific mark that is unique to their organization, allowing the world to identify them. You don't need to know who all the players are, but this mark allows you to follow along and identify which team is which. This is the same concept for brands.
This takes place in the discovery phase and is the most important as it sets the foundation for all of the design work to follow. We will work with you to gather all the necessary information in order to have a firm grasp on your background, goals, and audience. We will comb through your existing materials and research your competitors. It is after this stage where we will present you the design concepts.
Outlining the different elements of your logo and how they should be used:
Icon version,
Trademark version, Primary version, Secondary version, Variants, Safe area,
Sizing, Misuse guideline, and Legal requirements (if any).
Guideline for typefaces and font systems including:
List of typefaces used for your brand, Font system outlining how your fonts should be used, and Type hierarchy with a combination of font styles for headings, body copy, call to action, etc.
A detailed document listing the specifications for the colours in your logo needed by print vendors, web developers and graphic designers to ensure your brand colours will match across different applications. Pantone, CMYK, RGB, and HEX codes provided.
Small shapes or marks that your brand can use on its website, packing material, business cards, favicon, etc.
Viewing examples of how your logo and branding image looks in real case scenarios such as vehicle decals, shipping containers, brochures, etc.
FB Ads Global focuses specifically on identity branding. First we will asses your company through an initial information gathering phase to get to know you and your company better. After this phase, we will sort through this information and work on structuring your brand identity. After we have pieced all the parts together we start to construct all the various materials tailored to your brand. Along the way we will be working with you hand-in-hand to ensure your vision is being properly reflected. Finally, we will deliver you a complete professional style guideline you will use to govern your brand image and make sure your message is never tainted.
But if you are in an industry where the look and feel of your company directly has an effect on your customer growth (food industry, eCommerce, entertainment, clothing, retail, financial, etc) your brand identity is IMPERATIVE to the success of your company.
Whether you want to enhance your existing brand identity and give it an enhanced new look or you are a new company starting from scratch, FB Ads Global Media can establish a strong brand image your customers are sure to remember.